If I told you that podcast marketing has been around since the 1980’s would you think I was crazy? First known as audioblogging, podcasts started in the 80’s but didn’t take flight until 2004. Unlike radio marketing where listeners choose a station and are forced to listen to whatever content the station is publishing, podcast … Continue reading Get Intimate with Your Customers. Start a Podcast.
Having a website for your business is more the norm than an exception these days, which makes picking the best web hosting provider mission critical. With so many web hosts available from local mom-and-pop service providers to global bigwigs, who do you trust with your very livelihood? After all, it is not just your website … Continue reading Deciphering Web Hosting Reviews
When investing in a new website, many people mistakenly believe that designing and launching a site is all the work that is needed to maintain a presence on the Internet. Unfortunately a website is never a finished product because it needs to be constantly evolving in order to keep up with advances in the fast-paced … Continue reading How to Effectively Manage Your Website
Most business owners acknowledge the importance of having a great product or service and an established online presence today. There are over 82% of local businesses currently hosting a website. A website is not just the digital face of the company anymore. Today, it also helps to engage audiences, start conversations, and build relationships with … Continue reading Common SMB Mistakes When Setting Up A Website
Have your social media platforms transformed into a sales tool for your business? If you’re not using social media in your digital marketing program, you’re missing out. A recent study found that when using social media tactics in combination with traditional selling techniques, businesses yield a 10% greater response. Why? Perhaps it’s because 78% of … Continue reading Engaging vs Selling on Social Platforms
The incredible rise of the Internet has led to the expansion of online affiliate marketing programs as a major revenue stream for merchants, publishers and marketers. A successful affiliate marketing program offers a low-cost method of spreading the word and showcasing the right products and services to the right audience. The first online affiliate marketing … Continue reading 4 Secrets To Achieving Affiliate Marketing Success
"There is nothing permanent except change"- Heraclitus. The Greek philosophers comment some 2500 years ago is still applicable today to the fast-changing world of Search Engine Optimization (SEO). With advances in new technologies, use of latest devices, and rapid changes in search engine algorithms, the SEO industry is constantly being redefined. Businesses must keep up … Continue reading Prominent SEO Trends Of 2016
Search Engine Optimization can help capture the mindshare of potential customers and give your business the much needed visibility, traffic, and credibility necessary for success in today’s competitive digital landscape. In SEO, keywords are indexed by the search engine to work as a bridge between your brand and your target audience. When prospects perform search … Continue reading Target Long-Tail Keywords For Maximum Value
Our lives are busier than ever. We live in an instant gratification world where we want everything at our fingertips. It’s no wonder that you have fewer than ten seconds to convince a website visitor that your content will be relevant to their needs and they will find what they’re searching for on your site … Continue reading How Valuable (and findable) Is Your Content?
As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that marketing channel. Should you stop spinning your wheels in trying to impress your prospective customers via social media and come to terms with the fact that Facebook, LinkedIn and the like … Continue reading Social Media’s Influence on the Buying Process
The death knell has been sounded for Google Drive web hosting. It is not alone in facing such an untimely end as other applications, such as Google Answers, iGoogle, Picnik, or Google Reader have all been killed off early by the search giant. Google first allowed users and developers to use their Google Drive account … Continue reading End Of The Road For Google Drive Web Hosting Service