Category Archive

Marketing

Cost of Online Reputation Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the…

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Modify Your Digital Marketing to Fit the User Experience

Prior to the 1900s, when it was mostly based on the concept of supply and demand, marketing was considered to be more of…

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Taxonomy for design & Why Use It on Your Site?

What is taxonomy? It is vital if you are in the middle of a site design or redesign, and provides a method of organization…

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Understanding and Marketing to Generation Z

The year 2080 will be the start of a time in our history which will be unlike any in recorded history. There will no…

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Link Building 101: What You Need to Know to Get Started

“If you build it they will come”.  Kevin Costner will live on forever because he uttered those words in the movie Field of…

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Get Intimate with Your Customers. Start a Podcast.

If I told you that podcast marketing has been around since the 1980’s would you think I was crazy?  First known as audioblogging, podcasts…

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Engaging vs Selling on Social Platforms

Have your social media platforms transformed into a sales tool for your business?  If you’re not using social media in your digital marketing program,…

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4 Secrets To Achieving Affiliate Marketing Success

The incredible rise of the Internet has led to the expansion of online affiliate marketing programs as a major revenue stream for merchants, publishers…

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Social Media’s Influence on the Buying Process

As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that…

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5 Tips to Help You Increase Your Website Conversion

The average ecommerce website conversion rate is 2-3%.  Even a small shift of just 1% could mean a 50% increase in revenues.  If your…

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