Category Archive

Marketing

Website Conversion Optimization Using A/B Testing and Multivariate Testing

Contrary to the common misconception, building a highly converting website is not a single time exercise. It is not an event. Based on empirical…

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Understanding the Role and the Benefits of Affiliate Marketing

Affiliate marketing gets a bad rap many should know the benefits of affiliate marketing. Some people think it’s a business strategy that empowers robot-crawling…

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Google Will Change Your Web Marketing in 2012

This will be another year of change at Google and they’ve indicated the overhaul they have in store for 2012 is far greater than…

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Twitter Desktops

Social media is of the utmost importance these days, not only in your personal life, but also in your professional life.

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CityWorth, heard of it?

There is a new player in the online deal world that Living Social and Groupon have so far dominated. The wildly successful “daily deals”…

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Friend Seeding

“Friend Seeding” is another one of the magic buzz words surrounding social networking for businesses. To quickly summarize, Friend Seeding is finding…

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What is Pinterest?

Pinterest is a virtual bulletin board that allows users to share images they find online that are interesting, inspiring or fun…

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Website analytics: Piwik

What are website analytics? Measuring, collecting and analyzing data from your website is called web analytics. Using this data, a website owner can get…

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Google AdWords Express: The Benefits and How It Is different from Traditional Google AdWords Pay-Per-Click

Google AdWords Express is the do-it-yourself version of AdWords. It was designed for the brick-and-mortar small business that doesn’t have a lot of time…

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StumbleUpon Traffic: Why You're Not Receiving the Traffic You Deserve from StumbleUpon

Let’s face it – it’s 2011, and anyone who has a website has constantly been lombarded with terms like, “free traffic” and “viral content.”…

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