10 Inspirational Ecommerce Website Designs
Every business entrepreneur with products and services to sell online relies on an ecommerce website. A successful ecommerce website gives customers a better buying experience, where they can choose products, scroll and checkout easily, and this can potentially lead to more sales. Whereas bad site design and poor navigation has been found to be a major reason for abandoning a cart or deciding not to check out with an individual retailer. Moreover in the current digital retail environment, independent online stores are losing out on mindshare by not creating unique online shopping experiences. Besides acting as your brand’s digital checkout, your ecommerce site also has to sell the value and essence of the brand.
First Impression Is A Lasting Impression
Most people judge your business by the design and layout of your website. And you only get one chance to make a first impression, so it better be good. Turns out you have about two seconds to make a favorable impression, according to Malcolm Gladwell in his bestselling book “Blink.” So it goes without saying that the design of your ecommerce site has to be spectacular and visually appealing to visitors at the very first glance for it to gain popularity. Using high-resolution, quality photos and good graphics can help grab eyeballs.
The site opens with minimal text and hero image of a striking model drawing attention to their new collection of watches and prompting the shopper to scroll. The ecommerce design choices work to enhance the visuals of the product and enhance the quality of the stylish, high-end fashion brand.
Mollusk showcases the best of what a surf company / brand represents through the high quality imagery of their chillout style of clothing line. The imagery catalog display of the ecommerce site draws the attention of shoppers to the items and clicking on any product opens up a full-scale image, along with a simple choice to change size and buy right away.
Besides images, motion graphic demos, 360 videos of products and animations can be used to spellbind visitors. In the Homer Hudson site, animations and cinemagraphs have been used to good effect to highlight the different product choices, without being boring.
User Experience Design
Would you like to hang around a store with a messy, disorganized shop floor? Probably not! The same goes for an online store. If customers land on your webpage and are left confused by the cluttered layout and poor navigation, they will not know where they are going. The design of an ecommerce website should flow naturally so that everything is accessible and easy to find, simple navigate, CTAs to guide a customer, clear links for FAQs and contact page, and above all else easy to purchase. So keep this in mind when laying things out in web design.
The ecommerce store for Lunet Eyewear consists of a clean navigation header and product placements with clear product descriptions of their latest version of sunglasses and simple call to action buttons, which makes the UX of the website so much better
The Shun Cutlery ecommerce site incorporates old school design patterns in a new and unique way. The Home page displays a full-screen photo carousel against a white background, along with a minimalist navigation menu which gives it a modern appearance. But the design elements such as the horizontal navigation menu are classic with familiar functionality.
You want to make sure that customers browsing your store can refine and search for products on your site through a search feature, which is traditionally displayed prominently in the header section of the page. Laying the search feature in a clean and professional way, allows a customer to go on your website and search for anything they want.
The Bouguessa site offers a modern twist on the search function by using the more relaxed mad-lib UI pattern. The customer gets to choose their preferred category from a drop-down in the context of the mad lib phrase around it. This search feature cues shoppers and helps them figure out how to navigate the site. But once on the product page, the layout is pretty traditional and familiar.
Mobile-friendly Design Elements
Most users browse websites on their mobile and tablet devices, so it must look good on a smaller screen. A mobile-friendly design with easy to click large CTAs, clear type, and condensed menu to save space (hamburger menu) and recognizable icons for cart and account pages go a long way in improving usability.
This trendy website incorporates beautiful product images, and a neat product menu on top center and a shopping cart and search icon on the top right corner, all of which makes it easy for mobile users to navigate the site.
This soap brand uses minimal design all the way to list the actual products right away and get the visitors shopping. It places the hamburger menu to the left corner to ensure that it is the first thing a user finds on the page and also to save space on a relatively small mobile screen.
Whitmans uses long page scroll design to give you more information about the restaurant site in a single product page. The navigation sticks to the top right and can be used to jump to different sections of the page to quickly access any information. Users certainly don’t want to keep clicking when browsing through mobile devices.
Stand Out From The Rest
Your ecommerce store should aim to look unique and stand out from your competition. This can be achieved by experimenting with different design elements like a playful color scheme, a fun logo or cool videos; anything that improves recall factor among your customers.
The design choices in this site from the bright yellow color scheme to the astronaut imagery and the creative copy work wonderfully well to present the product (party photo booth) as progressive.
Avoid every day, run-of-the-mill ecommerce website designs and embed high-quality content around the traditional shopping cart experience to keep your brand top of mind. We hope the above-mentioned list of ecommerce sites can inspire the design and marketing of your website.