The Internet has opened up access to global and local markets. We live in a highly connected world today, where people discover brands, products and services by searching on the web. Businesses without an online presence have a daunting task to keep up with competitors who do. Small businesses simply cannot afford to miss this lucrative opportunity of reaching potential customers 24 hours a day, 7 days a week through their website. Setting up a website requires proper planning, creativity and execution but it should be pretty painless provided you have the right tools at your disposal. The most critical tool in creating your business website is having the right Web hosting service to publish your site online.
What Is A Web Host?
A web host is a business that provides the technologies and servers to store and deliver the audio, video, documents, and other files that make up your website and its content so that it can be viewed by anyone on the web.
You can opt for shared, virtual or dedicated servers.
- Shared– As the name suggests, your website gets stored on a server with hundreds of other websites.
- Virtual Private Server– You are still sharing the server but with far fewer websites therefore, your site gets allocated more of the server’s power, memory, and storage space.
- Dedicated hosting- if your website gets a ton of traffic and it requires maximum data privacy then dedicated hosting is the way to go. You can lease your own server that hosts only your website.
Small Business Hosting Basics
Besides publishing websites, strong hosting companies will take on all technical responsibilities of running and updating your website so that you can focus on business-critical functions. Good web hosting services will also provide businesses with an integrated control panel for easy site management, top notch support and many more useful features such as custom domain names, email functionality, rich website creation tools, one-click installation of supported apps and database support.
Features You Definitely Need From Your Web Host
Before pulling out your credit card and signing up with a web hosting service, it is important to understand the resources you will need based on the type of website you will be running. Though different sites have different needs, here are some factors you must consider when looking for the best web Host for your small business.
It is important for small businesses to have reliable web hosting partners so that your site does not experience any downtime. The last thing you need to be worrying about is whether potential customers can access your web page. While most web hosting companies will have the occasional outage, the real differentiator is the recovery speed. Selecting a good web host that can handle a lot of traffic and guarantee high uptime will fetch you the most return on your website investment.
The difference between visitors landing on your site and backing out or staying on to convert may depend on their web experience. Page load speed and performance rates matter to online users. If a web host is slowing down the speed of your website you definitely need to make changes. What you need is a robust host that can handle large files easily and deliver the performance your visitors expect.
Small businesses often do not have an on-site IT team. When something goes wrong with the site, you need Web hosting services to provide helpful and friendly technical support. Ideally you are looking to get an immediate response from your hosting company when you need help the most. A good host should offer 24/7 phone support, and have options for help through email and live chats so that you find a solution to your problem very quickly. Select web hosts that have active user forums, video tutorials and blogs for additional customer support.
Do not fall for the cheapest web hosting plans. Instead try to get the best services and features for your money. Shared hosting deals are often sold very cheap on signup prices but are significantly hiked on renewals. So do check the terms of service and go over the renewal prices before signing up.
Web hosting services must have highly secure servers to keep your data safe from frauds and cybercriminals. The best Web hosting companies will offer precise security features to protect against the latest malware or virus trying to affect computers accessing your site. Good web hosting companies will have multiple data centers, offer regular data backups, provide free domain privacy and even have servers with RAID pre-installed to keep your files safe even if the server crashes. For e-commerce sites that accept payment transactions, choosing a web host that lets you set up Secure Sockets Layer (SSL) to secure the data being transmitted to and from the website is a must.
Get Started Now
Pick a web hosting company with the most features that best align with your website-building goals. Instead of finding the best in the world, your focus should be on finding the RIGHT web host for YOU.
Lunarpages hosting service offers an array of plans for small businesses with robust features at wallet-friendly prices. Try our Lunarpages Business Web Hosting for reliable services, higher resource limits and faster server hardware.