As 2012 descends upon us rapidly, many begin to think of their health once again. It is that time of year when you have to wait for a treadmill at your local gym, find another hour or two in your day to get in that line, and then there is the one obstacle you are always up against…eating healthier. As busy as we all are, it is difficult to find the time to prepare your own meals and too tempting to eat out. As you begin your new year, consider adding POM Wonderful to your routine. Not only is it healthy for you, the taste is sensational. POM Wonderful is a global brand committed to innovation and wellness. They grow and market pomegranates and pomegranate-based products that are healthy, honest and essential to the well-being of humankind. POM Wonderful’s commitment to wellness also means caring about the well-being of our planet. Their sustainable business practices include:
- Using the latest drip-irrigation technologies in their orchards to minimize use of one of California’s scarcest resources – water.
- Making productive use of every single part of the pomegranate. What’s left over is used as cattle feed – no landfills for them!
- Manufacturing their bottles right next to their filling plant, which means no wasteful transportation of air-filled bottles.
- Employing an intelligent routing system to ensure their products travel the fewest miles possible to reach store shelves.
- LEED Silver certified corporate offices in Los Angeles, CA.
One of the biggest benefits to improved health is the consumption of antioxidants. Every day, your body is exposed to free radicals, unstable molecules that can damage the cells in your body in a process often referred to as oxidative stress. Where do they come from? Everywhere. Not only does your body produce them as part of normal metabolism, there are also many external sources such as air pollution, alcohol, pesticides, sunlight, tobacco smoke, drugs and fried foods. Even our stressful lifestyles are related to excess oxidative stress. That’s where antioxidants come in. Antioxidants are scavengers that neutralize free radicals. Although your body produces its own antioxidants, they can be insufficient to protect against the total oxidative stress we all experience. In fact, scientists have already linked free radicals to many different types of diseases.
POM is the Antioxidant Superpower
With uniquely concentrated powerful antioxidants, POM Wonderful 100% Pomegranate Juice has demonstrated a superior ability to fight harmful free radicals. This study was conducted at the University of California, Los Angeles (UCLA) and published in a leading food chemistry journal. The researchers measured antioxidant potency in a novel way—rather than just relying on a single antioxidant test method, they tested using all four leading tests and combined the results to get a comprehensive and holistic assessment. Across those four tests, POM Wonderful was far and away the top performer in terms of antioxidant potency, defined as the in-vitro ability to scavenge free radical molecules. We invite you to enjoy their fresh pomegranates, their 100% pomegranate juice and their growing line of POMx-based products.