In the dynamic web design industry, trends are forever changing with advances in technology, tools and web platforms. Though some ongoing trends may prevail for longer, many keep changing to align with expectations of the target audience. But good web design, either when conforming or challenging current norms, will always incorporate principles of visual design, perception, and the human-computer interaction. Last year was all about user experience, responsive design and minimalist approach in websites but with developments in the most popular web frameworks, you can expect exciting and cutting-edge trends & styles in web design for 2016. Read on to know how you can use current web design trends in vogue to liven up your website.
1. Color Trends – Bold is Beautiful
To make your website stand out among similar looking sites, with the same WordPress themes and borrowed UI elements like buttons and menus, it is imperative to bring in variation. Use bold colors! The use of color is the most powerful and engaging design practice to easily grab the attention of the user. Breathe new life into the design of your site with vibrant, bright pastel color tones. Do not ignore the rich color palette any longer. Replace dull, understated and overused tones such as metallic chrome or muted blue with solid bold accent color shades like lilac, web green, cherry red. Do not be shy of using happy, rich colors to define your brand and help enrich the user’s journey online.
2. Make a Statement with Graphic Text
Typography has always been a vital component of great web design and branding. The creative integration of texts and other graphic elements of images, textures and patterns can have a massive impact on the visitor’s perception of the overall site look. The way we view text online is changing with the focus on fonts, font sizes and styles moving from safe, plain and boring to bold, large fonts. It has become easier to make a design stand out with use of different web fonts due to its easy accessibility, thanks to Google Fonts and Typekit. It is possible for designers to make customizable changes by tweaking default designs from stroke thickness, character width, and serif typefaces, using Prototypo, and FontArk. Be adventurous and harness the power of artistic and dramatic fonts to make a strong statement.
3. Design Around the Customer Journey
Designers and site owners should preferably be guided by the customers’ journey through the website. Customer-centric web design does just that, with its emphasis on structuring and optimizing the site in order to make that journey better. Instead of focusing just on promotional offers and sales, concentrate on implementing a web design to attract your ideal buyer to further support them, speak to them and provide solutions to them as they go through your site. The goal is to allow the content on your site to speak to your audience in order to effectively convert visitors to valuable leads and sales. The customer-centric website design elements have to be in tune with the prospective customers. Most importantly, keep in mind Google’s algorithmic changes and customer behavior data. Your website has to load fast, be clearly organized & easy to navigate, have well-defined product/services, and contact information can never be more than a click away.
4. Layout Design- Centered Content or Split Content
Be goal-centric when choosing your layout design. Centered content layout is a powerful style, ideal for content-light pages, that is fast becoming an established practice on homepage designs. Centered content places the main message of the page right at the center of the screen with eye-catching visuals or smooth textures around it for a spectacular effect. But if your pages are content- heavy, offering many products, services or categories, the preferred design layout is split-screen. Split content divides the content into wide sections, sometimes with a distinct look for each. Designers have more room for creativity, without endangering the clarity of content hierarchies. Split content gives users the choice of immediately heading where they want to, bringing them to the correct landing pages, thereby increasing the chance of converting.
5. Get Clever with Hidden Menus
There are many users that hate the omnipresent Hamburger Menu or navicon. Help is at hand with the more intuitive navigation of clever menus. You can latch onto this new trend of using clever menus as it makes the user interaction simple and efficient through a clean design and by removing distracting menu objects. Hidden navigations only appear when the user is ready to move on and take action by clicking on the appropriate icon. Hidden menus work really well for responsive web design too, which is the standard for small screens. It may soon be fully responsive to even multi-directional scrolling.
Go From Drab to Fab!
These major web design trends along with essentials of flat design, material design, card layout, grid pattern and symmetrical sites are all going to change our web experience. Businesses should not shy away from updating their online presence to keep up with the demands of the modern, younger and more mobile consumer. Make sure your website is still hip and relevant in 2016. Incorporate these 5 hot design tips and your website will be sure to go from drab to fab!