In this day in age, a business can hardly afford to survive without an online presence. One easy way to start up a website is by utilizing a content management system such as WordPress. WordPress is a PHP based open source website creation tool and it is one of the most efficient and powerful blogging or content management systems that exist in the world today.
In this article, we will review how to get your business up and running on the internet with a WordPress website. If you have some background knowledge in HTML or another web language, that is a plus but not necessary.
Getting Started on WordPress
Before getting started with WordPress, an organization must decide on a WordPress service. With WordPress, there are two options: WordPress.com a free option with limited features and wordpress.org, another free option that requires an additional domain name and web hosting. This option offers more control and customization.
After deciding on a WordPress service option, you will require a domain name and web hosting platform. This may cost a little extra, but it is worth it. There are several free and paid hosting services, however, the paid services often offer more quality services and control.
After registering your domain and setting up your hosting service, the next step is to install WordPress on your hosting site. This is usually done through your cPanel. Search your hosting site for the WordPress script and click install. You can install this software for the entire site by using the simple domain name www.domain.com, or to a specific directory by installing it to a particular folder www.domain.com/folder. Finally, after completing the installation you will receive a link to the site and a password. Be sure to modify this to your own password for security purposes.
Setting Up WordPress Website
After installation, you can begin to browse the WordPress Dashboard. The dashboard consists of a homepage, posts such as blog articles, media (where pictures and videos are stored), static pages, comments, and an appearance dashboard. From the appearance dashboard, you can manage and customize your site theme and menus. The dashboards will also allow the installation of additional plugins, guest users and tools for importing and exporting data, and medication of general settings.
Changing Themes & Widgets
There will be several appearance options to modify when initially setting up the site. The first item you will want to address is the WordPress theme. To do so, click on Appearance and Theme. Choose Customize to modify the theme. If you choose “Add Theme”, you will access a theme library. After choosing a theme, you will want to set up sidebar widgets. Some examples of sidebar widget options include recent posts, recent comments, or archives. You can add a widget by simply dragging and dropping it where you want it on the page. Utilizing the text widget will also allow you to add custom code such as a signup or affiliate product code.
The next item to customize is your plugins. Some plugins are available by default, including Askimet, an anti-spam plugin. Plugins allow exciting new functionality to be added to your site such as creating a storefront. They can also provide additional security against hackers, improved performance, backup options, and search engine optimization.
Setting Up Content
Finally, you will be able to begin adding content. Be sure to take care of the necessary pages first, such as contact information. You will also want to create a home page. The home page can be added under Settings | Reading | Static Page. After setting up all the mandatory pages for your site, you can begin to add some custom content. Add posts related to your organization’s topic. You can tie an affiliate link to your content or images.
As you can see, setting up a WordPress site is a simple and efficient process. A web page is not only simple to put together but can dramatically increase the exposure of your business. This is a worthwhile endeavor.
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