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11-15-2018

Ep. 29 – Holiday Marketing Tips for Your Website and Your Business

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Holiday Marketing Tips for Your Website and Your Business

Hot marketing tips to light up your holiday season and boost your online business’ profitability over the next several weeks.

 

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Host 1:                        00:00               Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                         00:31               Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online marketers of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions. As you know, we are right smack in the middle of the 2018 holiday season. Some of you have already begun your holiday marketing campaigns for the shopping rush, or at least you should have begun by now if you want those efforts to result in more traffic to your website. But if not, don’t worry. There’s still time to rev things up for the rest of this 4th quarter, so let’s jump right into it. Today, we’ve got a couple of hot marketing tips to light up your holiday season and boost your online business’ profitability over the next several weeks.

Host 2:                         01:19               Here we go. Holiday Marketing Tip #1: Go Big on Longtail Keywords. Now if you’ve been hanging around the internet marketing world the past couple of years – and I know you have, or you wouldn’t even be here right now – then you’ve probably heard a handful of edgy marketers crying from the rooftops that keywords are dead. Those guys always make me laugh. Keywords are definitely not dead, and using keywords properly is one of the best SEO tactics you can use to bring organic search traffic to your website. As long as people keep using words to ask Google to find stuff, then using those same words on your website or blog is going to be a good idea. It’s a no-brainer. But you do have to be smart about your keyword usage. I have two general rules for you relating to this longtail keywords tip. Rule #1 is to go after longtail keywords instead of those big, juicy header keywords that appear to get all the traffic.

Host 2:                         02:11               The thing is, those keywords are already included in your longtails, so by targeting the longtail you’re also targeting the shorter terms by default. So, go for the low-hanging fruit. You’ll get a lot more traffic that way. Rule #2 is that you should never be a slave to your keywords. And what I mean is that you need to give yourself a little leeway and think like a human rather than just trying to game the search engines. Here’s an example. For this podcast right here, we’re talking about how to get your blog, niche site or ecommerce site ready for the 2018 holiday shopping rush. The old-school SEO hack would be to use keywords like “website marketing 2018” or maybe “webmaster holiday 2018 guidelines” in your blog posts. Now, you can still get some traction by going that route, and as long as you don’t stuff those keywords in too many times, you can probably get away with it.

Host 2:                         03:03               But seriously – who talks like that? Who says, “webmaster holiday 2018 guidelines” in everyday conversation? Who says, “let’s talk about website marketing 2018”? Nobody talks like that. It’s awkward, and search engines are gradually moving away from that kind of content and favoring more natural phrasing. So, when you come across those awkward keyword phrases in the Google Keyword Planner or Long Tail Pro or whatever tool you’re using, go ahead and use those in the tags. But in the content itself, use more natural variations so that the text isn’t forced. Include your main keyword in the title, maybe in the intro and once or so in the body. Then include some variations sprinkled in along with some related keywords. But do not – under any circumstances – stuff tons of awkward longtail keywords into the body of your blog posts. Stuff your stockings, not your keywords! Holiday Marketing 2018 Tip #2: Tweak Your PPC Ads and Landing Pages.

Host 2:                         04:03               Tis the season for going all in on PPC ads and social media ads. If you’ve been holding back from buying traffic, now is the time to get past that hurdle and start treating your business like a real business. Online ads are still way underpriced, compared to traditional big media forms of advertising like TV, radio and billboards. So quit procrastinating and start pushing your business. But some of you aren’t newcomers to the PPC world. Be honest. You’ve run some ad campaigns before, but maybe you’ve had mixed results or less-than-stellar conversions? Don’t throw in the towel just yet. You just need to optimize your conversion rates by tweaking and testing different elements that make up your ads and your landing pages. When it comes to landing pages, the secret to conversion rate optimization is to limit yourself to changing one element at a time and split testing it to see which option performs better.

Host 2:                         04:53               If you change more than one element on the page, how will you know for sure which change made the difference? You can’t afford to waste time and money like that, so discipline yourself to A/B testing one feature at a time. Okay, our third tip here is one that will really make a big difference for some of you, especially if you are pushing a lot of new traffic through PPC ads and expecting a lot of new visitors to your site this holiday season. Holiday Marketing 2018 Tip #3: Upgrade Your Bandwidth.  If you’re still using the same shared hosting plan that you started out with back in 2013, then it’s probably time to upgrade your bandwidth and get a dedicated server. This will massively speed up your page-load speed and keep new visitors from bouncing away before your page even loads all of its content. As we have discussed in previous podcasts and blog articles, Google has stated in the past that page load speed is indeed a ranking factor, and it makes sense.

Host 2:                         05:46               Nobody likes Nobody likes sitting there and waiting for a webpage to load. If you’ve laid out the welcome mat and are buying traffic, it makes no sense to go through all that work just to lose people due to having a slow website. So, take a look at your bounce rate and check your page loading speed to see if upgrading your server is the right move for you this season. Okay, everyone. That just about wraps up today’s podcast on getting your online business ready for the holiday shopping season. Thank you for listening to the latest edition of Lunarpages podcast On the Net. You can listen online, but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically. Until next time, here’s to wishing you all the best with your website endeavors. Thanks for listening and take care.

Host 1:                         06:34               Thank you for listening to the latest edition of Lunarpages, podcasts On The Net. Remember, it’s all about your online presence. If you like what you heard, please share our podcast and join us next week as we take on another

Host 1:                         06:47               need to know topic around doing business in the digital era.

 

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