In today’s highly digitalized world, search engines function like work horses for billions of users looking to find information quickly and efficiently. With the extensive use of the Web today, search engines, such as Google, Yahoo and Bing, are the first tools that potential customers depend upon to find the products and services they need. Most businesses decide to invest in building a website and website strategy so that their target audience can search and find them when looking for related products or services.
A well designed and resourceful website and website strategy is only useful if people can find it online, otherwise there is little possibility of making any sales by way of natural organic traffic. For visitors to successfully reach your website, you have to direct them to it with specific and effective signs understood by search engines. Out of sight, out of mind has never been truer than in the case of search engine positioning. Where your site ranks on search engines defines your company and sets it apart from other competitors. Sites that rank at the top for a popular keyword or key phrase have better chances of attracting a higher click through rate from search engine queries. This is precisely why your search engine optimization (SEO) and website strategy must go hand-in-hand otherwise you would be flying solo.
What Is SEO?
SEO (Search Engine Optimization) is a framework of website optimization guidelines with a number of stages, rules and controls that can be implemented to get you more traffic, which will inevitably lead to higher conversion rates. Setting up a SEO friendly structure should be a part of your website’s foundation and the success or failure of your site in search engines depends greatly on how well you have defined your website goals.
How Can Search Engines Find Your Website
Today search engine spiders are as smart as they can get when it comes to gathering and processing all the data from your site or page to improve your search results. It is important to learn how pages are indexed and the process used by search engines to determine which websites are most relevant for targeted keywords. But search engines continue to look beyond keywords to better understand the people, places and things visitors care about so that it can throw up better matches. Search engines crawl your website looking for relevant content and links, besides checking on your website speed, number of visitors and usability to determine how you rank in search engine results. The search engines store all this information in a really big database.
Using this information, you can take measures as part of Search Engine Optimization (SEO) process to make your site search engine friendly and enhance its visibility and effectiveness.
Smart SEO Strategies
A website strategy that includes SEO techniques can help create and develop your online presence. Here are some of the most important SEO strategies to keep you at the top of the search engines.
- Develop clear content marketing strategy for your website. Update your site regularly with blogs, whitepapers and other forms of content.
- Research and prioritize high-value keywords in order to ideate new content.
- Generate powerful backlinks to your site and pages
- Make your website mobile-friendly with responsive design, dynamic serving or by setting it up on a mobile subdomain
- Organize and structure your website for easy on-site navigation. Make your site and its content crawlable
- Fix all the broken links and codes that cause errors in your site
- Implement JS and CSS minification to speed up your site
- Use Rich Snippet Optimization to improve your online listing
- Strengthen your website’s security with SSL encryption, keeping your CMS and plugins updated.
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4 Key Takeaways On The Importance Of SEO
If you are interested in growing your business, keep reading to learn about the most compelling reasons why SEO is essential for any website.
- Improve Site Visibility
This is a no-brainer. The better your SEO efforts, the more frequently your website name will show up first in searches for relevant keywords. The easier your site is for users to find, the more likely you are to sell your stuff!
- SEO Increases Traffic
SEO can boost targeted traffic on your website. You are likely to get more free clicks to your site from customers who are looking for your product or service. A steady stream of incoming visitors adds up to more conversions.
- Earn Credibility
SEO can help you gain a more credible name in your industry and establish you as a thought-leader in your field by making your online presence stand out through your site, blog, social media pages, podcasts, YouTube videos and more.
- Beat Your Competition
By properly managing your SEO strategy and constantly working towards maintaining your rankings, you are more likely to outshine your competition in online searches. If your website is positioned well, it can guarantee conversion too.
Good SEO practices will keep your business or website moving in the right direction and help attract the right kinds of customers. But it would be wise to remember that Search Engine Optimization is not a one time or part time effort. Rather white hat SEO needs to be done consistently to deliver sustained long-term results. DirectiveGroup is a full-service digital marketing agency ready to help you improve your ranking and tackle the ever-changing world of online advertising.
This is a guest blog written by Michelle Keyser, Director of Social Media and Content Marketing, at DirectiveGroup, a digital marketing agency, where she is a strategist and blog contributor. Contact them today for more information by calling 1.866.925.9524.