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04-25-2018

Important Digital Marketing Certifications for Professionals

Marketing, SEO / SEM

Almost every business is looking to build their online presence in order to acquire and retain customers making Digital Marketing a highly sought after and exciting career today. Moreover the world of digital marketing keeps changing at a fast pace. All practicing internet marketers and advertisers have to keep honing their online marketing knowledge and skills to be on the cutting edge and stay competitive. Businesses are obviously looking to hire the right person for the job, with varied skills necessary to be considered a professional digital marketer. The good news is that there are many digital marketing certifications aligned with best industry practices you can add to your arsenal, in order to increase your employability. That is where having the right qualification and certification comes in handy. If you want to be trusted with a brand or a budget, you need Digital Marketing Certifications to prove you’re worth your salt. Then only can you put your learning into practice.

Here are some Digital Marketing Certifications that you should definitely get to be seen as a serious professional marketer:

  1. Adwords Certification by Google:

The Google AdWords certificate forms the foundation for any digital marketer, taking them through the basics and advanced aspects of AdWords. To get this professional accreditation, individuals have to pass 2 of the AdWords certification exams- the AdWords Fundamentals exam and any one of advanced course from Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. This certification helps you learn Keyword tools, targeting tools, bidding and budgeting tools, among other things.

  1. Google Analytics Certification

Google Analytics is one of the most popular tools used by marketers to analyze ROI of digital marketing campaigns, track your website’s performance on paid and organic search results and so much more. The Google Analytics Individual Qualification (GAIQ) Exam tests your proficiency and skill in using Google Analytics. There are two main modules for this certification- Google Analytics for Beginners and Advanced Google Analytics.

The beginner course teaches how to create an account, analytic vocabulary, theory & how to implement a track code. The advanced course revolves around collecting, segmenting, decrypting and processing data and converting them into reports.

  1. YouTube Video Certification

YouTube certifications are given in four distinct modules– Content Ownerships, Asset Monetization, Channel Growth, and Content Strategy.  This helps marketers navigate the ins and outs of channel creation, copyright, analytics, advanced analytics and optimization of assets. You also gain valuable knowledge about the YouTube ecosystem and platform strategies. This certificate gives you expertise on branded content creation, promotion and know-how on building partnerships with creators.

  1. Inbound Certification by HubSpot

The Inbound Certification covers all the fundamentals – SEO practices, blogging, landing pages, nurturing and conversion of leads, and social media. It is a good first step to learn different tactics on how to reach your audience online and better drive leads down your sales funnel to gain more business.

  1. HubSpot Content Marketing Certification

No digital marketing strategy is complete without content. Content assets are important in engaging audiences, building trust, establishing thought leadership and building reputation. HubSpot’s Content Marketing Certification gets you on the fast track to creating your own content library, generating content ideas and developing long-term content strategy. This certification will help digital marketers sharpen their skills on promoting and repurposing content to get new leads and customers.

 

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  1. Mobile Advertising Certification By Google

The Mobile Advertising Certification showcases your expertise in Mobile Advertising. It covers topics like the psychology of mobile consumers, ways to influence them to make a decision, mobile-specific bidding and targeting strategies, the different mobile ad formats, measuring performance and conversion solutions.

  1. Social Marketing Certification by Hootsuite

This professional certification from Hootsuite Academy demonstrates your expertise in all aspects of social marketing. Being able to leverage the true potential of social media- from optimizing profiles, to creating social media strategy, sharing effective social media content and social media ads is essential for the success of any business.  Social Marketing Certification offers six courses that cover all such aspects of social marketing.

Benefits of Digital Marketing Certifications

Whether you are new to digital marketing or an established digital marketer, an entrepreneur, blogger or someone just looking to promote your business online, going through a certification program will definitely enhance your authorization and establish you as a Digital Marketing expert. Besides the certifications mentioned above, keep up-to-date with ever-changing technological environments by taking advanced certifications in email marketing, affiliate marketing, and search engine marketing.

Of course, there is another option.  Digital marketing agencies, like DirectiveGroup, should have folks on their staff with these certifications.  If you are interested to know more about how our highly trained and certified professionals can help you, contact DirectiveGroup today. We can help your company nurture and build your client base.

This is a guest blog written by Michelle Keyser, Director of Social Media and Content Marketing, at DirectiveGroup, a digital marketing agency, where she is a strategist and blog contributor. Contact them today for more information by calling 1.866.925.9524

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