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10-16-2018

Ep. 26 – Final Checklist Before Launching A Website

Podcast

Final Checklist Before Launching A Website

7 important to checks to perform before launching a website.

 

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Speaker 1:                   00:00               Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Speaker 2:                   00:31               Hello everyone.  Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  While launching a website isn’t as complicated as launching a space shuttle, there is still a number of people working together creatively, such as the web designer, copywriter, developer and project manager, to ensure that everything looks good and also functions smoothly, The team has spent months building your website and it is finally ready to be launched into the world – yay!! But before you do that- have you run through all the final checks? It doesn’t bode well for your company, if major flaws are discovered in your website after the launch because you are likely to lose out on potential customers.

Speaker 2:                   01:22               In today’s podcast we will go over the final check list of things you should double-check on before the launch of your website. First, Proofread Website Content- Nowadays it is easy to make copy changes quickly with a content management system, but you really don’t want to launch your site with even the smallest spelling or grammatical error. This is sure to put your customers off. It is best to proof read the content on all your web pages before launching a website and also make sure that all phone numbers, addresses and contact information are correct and current. Second, Check Links- During the design phase, you might have included buttons or menu items but then forgot to link them correctly.  Before launching a website, go over your main navigation, footer navigation, linked buttons and images, social links to make sure all the links actually go to the correct place.

Speaker 2:                   02:11               None of the links should be broken and the links should ideally open in another tab, if they are redirecting visitors to another website. Next, Perform a Functionality Check- You don’t want traffic landing on a website that isn’t functioning properly so it is essential to really test any forms on your website, such as contact forms, email subscriptions, etc. Before launching a website, send test emails from your forms to confirm that they are working properly and being received by the right personnel. Make sure that the email opt-in for your newsletter is also working. If the forms are integrated with a third party tool like your CRM, lead management or marketing automation tool, then you want to make sure that the data is syncing correctly with these platforms. Also, before launching a website, go over each page to make sure the CTAs, signposts and forms are optimized to make your website the ultimate lead generation tool.

Speaker 2:                   03:03               If you are running an ecommerce site, make sure your cart works and people can check out with ease. Finally to check your website speed online and get detailed reports about what could be slowing your site down, you can use GT Matrix or Page Scoring. Then go about fixing the issues to boost the speed of your website. Number four: SEO Audits- Before launching a website it’s vital to set up the site up and follow best practices for search engine optimization (SEO).  Each page of your website should have a unique title tag and meta description to make it easier for search engines to decipher the content on the page and index the site. Make a quick run through just before launch to ensure that none of the meta tags are unfilled. Don’t forget to take full advantage of keyword rich headings on pages, image ALT tags, robots.txt and other technical optimization tactics to help your site rank higher up in search engine results.

Speaker 2:                   03:57               Set up 301 redirects to prevent any crawl errors on your site as a result of pages not being found. Make sure to include XML sitemaps in your website to inform search engines about the pages published. You can use plugins such as Yoast SEO for WordPress, to automate the creation and maintenance of xml sitemaps. Do this all before the launch—not after. Number five: Correct Website Favicons- Favicons are little images (logo or symbol) that appear in the address bar and browser tab and they are an additional branding for your website. Besides providing credibility to your site this little touch forms a good impression on potential customers. Before your site launches, make sure that the favicon image is formatted to 16×16 or 32×32 pixels. Six, Perform Browser and Mobile Compatibility Check- Your site is likely to be accessed by visitors from various sources and devices.  When launching a website,

Speaker 2:                   04:51               you need to make sure that your site is compatible with all browsers and renders correctly across all devices including Android, iPhone, Tablets and so on, so that all users have the same, high-quality experience when browsing your website.  Your website should be mobile friendly and not look distorted on any mobile screen. Lastly, where is the site being hosted? Like we have stressed before, this is the most important factor in ensuring the integrity and security of your website. So choose a web host after due diligence and well ahead of time so that there is no delay in the launch of your site because of hosting issues. There could be many more things added to this pre-launch checklist depending on how sophisticated your website is but the ones we have touched on in this podcast applies to all website projects.  And it is worthwhile to remember that launching your website is just the beginning of your journey, because once your site is live, you should ideally have a plan in place for regular maintenance. Thank you for listening to the latest edition of Lunarpages podcast On the Net. You can listen online, but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically. Until next time, here’s to wishing you all the best with your website endeavors. Thanks

Speaker 1:       05:57   for listening and take care. Thank you for listening to the latest edition of Lunarpages podcast On The Net. Remember, it’s all about your online presence. If you like what you heard, please share a podcast. Join us next week as we take on another need to know topic around doing business in the digital era.

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