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09-12-2018

Page Load Speed – Tips For A Speedy Website

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Tips For A Speedy Website

Once you have designed and published a website, you want to direct maximum traffic to your content.  You most definitely want to maximize your page load speed, so your content loads quickly, and your visitors don’t get bored and click out. Most people have a need for speed today and would not consider continuing to browse through the rest of the site if the first page loads too slowly.

Why Is Page Load Speed Important?

Fast page load speed increases visitor engagement, conversion rates, customer retention, and boosts sales. The stats are clear. An Aberdeen Group research found that for every 1 second delay in page load speed, customer satisfaction gets reduced by 16%, page views by 11% and conversion rates by 7%. If your pages take a long time to load, it can frustrate visitors and force them to look for alternatives without even seeing what you have to offer. Slow page load speed can really kill your bottom line even if you are not an e-commerce company. And if keeping a potential customer on your site isn’t incentive enough to for you to speed up your site then do consider that Google and Bing love fast sites too and rank them higher in search results.

 How Fast Should A Website Load?

Page load speed is measured in seconds or milliseconds. According to Google’s Site Performance for Webmasters video, “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.” So, you are looking at a website load speed of 500 milliseconds to 2 seconds at most and four seconds for smartphone users.

Web Hosting and Web Speed Connection

The page load speed time for a web site also depends on many components on the actual page and the bandwidth/routing data pathways, from the remote host to your Internet Service Provider and finally to your device. The weight or size of everything on the page that needs to be transferred from text, images, HTML code and database information to multimedia files affects how quickly or slowly the page will load on the end users’ screens.

Fixes To Optimize Your Shared Hosting

Hopefully by now you’re convinced that page load speed is vital to your online presence. To enhance site performance, the easiest fix is to use a better server or upgrade your hosting package. But even if you go for a shared hosting plan, it is important to know that not all shared hosts are the same. Unfortunately, instead of focusing on performance many webmasters choose the cheapest route when picking a web host, which can slow down your site and leave you with frustrated customers.

Get a Better Web Host– Your web hosting company and the memory and processing power for your server that helps it execute requests quicker will have a major impact on the speed at which your website loads for visitors. Without enough resources on the server, your page will most definitely load slowly. That makes the choice of web hosting company and package so very important. To improve the response time for dynamic data-driven websites and those with high concurrent traffic, you need a shared host that uses solid state drives (SSD Hard Drives), where data is read and written simultaneously. Look for web hosts that use fast, lightweight and easy to configure Light TPD, NGINX, Apache servers so that pages load quicker.

You can test the speed of different servers for yourself.

Page Caching – Most high-performance web servers can offer a temporary storage of static pages and images so that it does not have to keep reloading the same data every time someone visits your site. Webpage caching reduces bandwidth usage by bypassing the request to the database and serving content from a cache. Pages render faster than ever before and it speeds up your site immensely; including your page load speed.

Use Content Delivery Network– When browsing you are accessing remote files including images, CSS and JavaScript stored in the web servers. And the faster the remote computer can pull your sites content from the server closest to the visitor, the faster the user will access the requested pages. How far your data has to travel plays a role in the time it takes to load your site. The closer you are to the server, the faster your site loads. A Content Delivery Network uses strategically positioned edge servers around the globe to maintain cached copies of your assets (heavy multimedia, JS, CSS pages) which are then retrieved from the closest physical location for lower latency and faster load times.

Optimize Images And Database – Images take up a lot of space on a server and large images can take a long time to load. It is possible to decrease download times by optimizing images for the web. Consider optimization options like compression, metadata and color profiles when you save images in Adobe Photoshop.  Stick to using JPGs for photographic images, PNGs for simple images with few colors and GIFs for images with big blocks of color. For WordPress sites, you can use plugins like WP Smush, or reSmush.it.

Moreover when retrieving webpage content from content management based database websites, there is the task of running the databases questions, which is a code-intensified process. For example, it can take more than 150 database queries to display a page on a WordPress site! You can optimize your database to free up space by removing bad data like old unused tables, filling in missing data and creating indexes for faster access, etc.

Facing Speed Issues With Your Site?

If your site takes longer than three seconds to load, it may be time to make some improvements, for a better customer experience and also to give your bottom line a boost. Reach out to our staff at Lunarpages and we’ll get you on a better web hosting plan, with guaranteed better results and increase on ROI.

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