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05-22-2018

Ep. 5 – Part 1. Building An Online Presence

Podcast

Building An Online Presence.  Part 1

A website is a central hub for any sustainable, long-term business. This podcast episode walks you through how to create a solid website.


Speaker 1:                           00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:32                     For those of you joining us for the first time, welcome to On The Net, where it’s all about your online presence.  For those who listened last week, thanks for coming back. This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  This podcast is the first of a three-part series on ‘Building an online business’ and today, we are going to talk about how to get your business website up and running in no time. This is going to be especially helpful for those who have just made the jump into the entrepreneurial world or are new to online business.  Let’s face it, if you do not have a web presence then for potential customers you simply do not exist.

Host:                                     01:17                     Most people perform a Google search or look up information about your company and its products before making any purchasing decision. You need an online presence to establish your brand image, create a buzz around your products or services and also get you potential fans, followers, leads, and customers. There is a lot that goes into building your online presence, from setting up goals, to actually creating your different social media profiles and accounts, to building a website.  All of this can be time consuming and, daunting, especially if you don’t know where to start. That’s why we’re here, to talk you through the fundamental steps of starting an online business, beginning with your website.  A website is a central hub for any sustainable, long-term business, where people can visit to learn more about what you have to offer and engage with your content. It needs to have a clear message, easy-to-use navigation, a contact page, an about page, and, perhaps most importantly, valuable content for your visitors.

Host:                                     02:12                     The excuse that building a site is too complicated or too expensive does not hold true anymore. There are hundreds of ways to go about building a website. There are innumerable hosting companies, website and blogging platforms, themes and designs, plugins, etc. For example, Lunarpages offers you basic shared hosting with free domain name, a business email, unlimited storage and a professional website for just $4.95 a month. The first step is to choose a great domain name- This is your web address for potential customers to find you. For example, “www.yourbusiness.com”. It serves as your brand name and is also an important marketing tool so choose a credible domain. First, you’ll want to check and see if your business name is available. Try the domain search tool powered by Lunarpages on https://lunarpages.com/domains/ If the .COM version of your business name is available, always use that. Otherwise, try alternate suffixes, like .NET or .INFO.

Host:                                     03:08                     The next step is to choose the right platform and web host for your business needs. If you are on a limited budget or are testing your idea with customers, working with a website building tool could be a good option. Despite any limitation in features and design experience, you can create a website without writing any code or hiring a website designer. All you need to do is choose a pre-built template, hit publish, and your new website is ready for launch. Some of the most popular web building platforms are Shopify, with its full suite of web store, marketplace, and social tools for building an e-commerce store, Weebly with its drag-and-drop interfaces that lets you customize your own pages, text, images, etc. easily. It is perfect for those who are less technologically advanced. WordPress is ideal for starting a blog or content-generating site. It is an intermediate website builder and it gives you access to unlimited features and functionality.

Host:                                     03:59                     While you won’t need programming knowledge, you will need to familiarize yourself with their backend edit menu. You can always build a better version of your site later.  Joomla or Drupal are more complicated CMS’s that you could turn to, if you want something other than WordPress. But they may require the help of a freelance developer, if you don’t have any technical knowledge.  Would you build a house on weak foundation just to save some money? Certainly not! Similarly, look for a reliable web host because this service is ultimately responsible for storing your website and transmitting it to visitors online. You shouldn’t go with a free host unless you want to deal with hacked websites, slow connection times, server outages and even more headaches. Spending a little on a good webhost gives you the peace of mind that your site is getting backed up regularly and you can recover your website, if anything untoward does happen.

Host:                                     04:47                     If it helps, Lunarpages offers a one-click install of the most popular CMS’s (content management systems) available such as WordPress, Drupal, & Joomla, along with easy website file management and 24/7 technical support. There are many other elements involved in your website’s foundation, but what we discussed today are the nuts and bolts that you should be concerned about to begin with.  Well, that’s it for this episode of On The Net. Curious to know all about site optimization plugins?  That’s’ next week, as we continue with our series on ‘Building an online business.’ You can listen online but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically.  We will also take comments since we are just starting with podcasts and if you have any suggestions on future shows or questions on things we cover in future shows, please complete the form below. Until next time, here’s to wishing you all the best with your website endeavors. Thanks for listening and take care. Thank you for listening to the latest edition of Lunarpages podcast, on the net.

Speaker 1:                           05:59                     It’s all about your online presence. If you like what you heard, please share our podcast and join us next week as we take on another need to know topic around doing business in the digital era.

 

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