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05-29-2018

Ep. 6 – Part 2. Building An Online Presence: WordPress plugins

Podcast

Building An Online Presence: WordPress plugins. Part 2

A website is a central hub for any sustainable, long-term business. This podcast episode part 2 walks you through how to create a solid website and touch on the most popular plugins for WordPress.


Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:31                     Hello everyone.  For those of you joining us for the first time, welcome to the fifth episode of On The Net, where it’s all about your online presence.  For those who listened last week, thanks for coming back.  This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. Continuing our series from last week on ‘Building an online business,’ where we left off at how easy it is to host your website today on robust, easy to use and feature rich platforms like WordPress. But security, speed, SEO etc are some universal issues that can turn into a big headache very quickly, if ignored.  Fortunately, with WordPress, you have access to over 54,000 plugins to address all your optimization woes.

Host:                                     01:22                     Plugins are small programs with their own configuration settings and integrated interface that when installed extend the functionality of your WordPress website. In this podcast we will touch on some of the most popular plugins that can help optimize your site for improved performance and user experience. This in turn leads to happier visitors, better conversion rates, lower bounce rate and even improved search engine rankings. Yoast SEO– is an all-round great SEO plugin that helps optimize your WordPress site as a whole for search engines. Ecommerce websites are often plagued with content design issues, keyword, wording and readability problems, which can easily be fixed by Yoast SEO on WordPress. It is intuitive, easy to use with its traffic light system and can guide newbies and pros alike in tweaking the content to make it user and SEO friendly. Page analysis features helps set up focus keywords on the image alt tags, meta description, headings and the whole post and also optimize the text and images for better usability and visibility for search engines.

Host:                                     02:24                     This plugin is invaluable in helping improve and sustain your ranking on search results. An alternative to this plugin is All In One SEO Pack, which works quite similarly too.  W3 TOTAL CACHE– This one’s a no brainer when it comes to optimizing your website speed. It makes WordPress load faster, increases download speed and improves conversion rates too by serving compressed & cached files to visitors and many other techniques. When W3Total Cache is used along with a powerful hosting package you will definitely improve the overall performance and speed of your site. WP-Optimize–  Over time your site can slow down as it accumulates unnecessary data. This free WordPress site optimization plugin can help clean up your WordPress database, de-fragment MySQL tables and also remove pingbacks, trashed comments, post revisions, and so on. You can schedule automatic cleanups of your site’s database and it also gives you greater control over specific areas of your site.

Host:                                     03:20                     you want to clean up and optimize. Smush Image Compression and Optimization– Besides optimizing your database and code for improved site optimization, it is important to focus on optimizing your images for fast load times. Especially since most sites are photo rich. This plugin resizes, optimizes and compresses all of your image files in JPEG, GIF and PNG formats for the web at the touch of a button. It auto-smushes all your attachments on upload but you also have the option to resize them manually in the media library. This saves a lot of storage space and ensures that pages load faster than before for users, especially those on mobile phones. Alternatively, you can use Imsanity, which automatically resizes images to a more reasonable display size for browsers. Our next suggestion is Broken Link Checker– this helps identify any broken links on your site by checking and creating a list of these links that need your attention.

Host:                                     04:16                     It also helps you fix them or remove them to improve the overall link structure on your site. You can also use the Redirection plugin to set up redirects for broken links or deleted pages.  And finally, we like Backup WordPress–  this is a must-have plugin for WordPress backup of both the database and folders. You need to keep your business and customer data safe always and taking regular backups of your website can prove to be a life saver in case of a hardware failure or an attack on your host’s servers. Alternatively, you can also use the BackupBuddy plugin for daily, weekly or monthly backup. Another reliable, security-oriented backup plugin is VaultPress. Not only does it create real-time automated backups for your website, it also scans and detects dangerous files on your website and emails and even manages suspicious code issues with a few clicks. When used along with Akismet, the anti-spam plugin tool

Host:                                     05:09                     you can stop spam on your website with zero user involvement. These are just a few of the top optimization plugins we recommend you install and activate to help make the SEO process more accessible, fast and easier. Well, that’s all we have time for in this episode of On The Net.  Tune in next week for the last part of the series on ‘Building An Online Business,’ if you want to learn how to launch and promote your site online. You can listen online but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically.  We will also take comments since we are just starting with podcasts and if you have any suggestions on future shows or questions on things we cover in future shows, please complete the form below. Until next time, here’s to wishing you all the best with your website endeavors. Thanks for listening and take care.

Host:                                     06:10                     Thank you for listening to the latest edition of Lunarpages podcast. It’s all about your online presence. If you like what you heard, please share our podcast and join us next week as we take on another need to know topic around doing business in the digital era.

 

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