Ep. 7 – Part 3. Building An Online Business: Launching And Promoting


Building An Online Business: Launching And Promoting. Part 3

A website is a central hub for any sustainable, long-term business. This podcast episode part 2 walks you through how to create a solid website and touch on the most popular plugins for WordPress.

Speaker 1:                           00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Speaker 2:                           00:31                     Hello everyone, for those of you joining us for the first time, welcome to On the Net, where it’s all about your online presence. For those who listened last week, thanks for coming back. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online business of every shape and size. Whether you are new to buying web hosting, or running a website, this podcast show, we’ll be able to answer your most burning questions. Hopefully you have already listened to parts one and two of this series on building an online presence. If you have, thank you and congratulations on getting your business off the ground and creating your website. It is sure to open doors of exciting new opportunities for your business, but even the best designed website and awesome products won’t generate sales if you can’t drive traffic to your site. In this final part of the series on building an online business, we tackle the next stage of establishing your web presence, a multitiered strategy for launching and promoting your business online successfully.

Speaker 2:                           01:28                     Have you given thought to what you were going to do to prevent your beautifully designed website from being buried under millions of other sites? This podcast episode is about how to get relevant traffic to your website and how to sustain that traffic for long term growth.  Potential customers are not likely to type your website URL directly into their browser. Rather, they may be performing searches for products and services you offer. To get more organic traffic, you need to make sure your site ranks high on search engines.  Building your site and content around search engine optimization, SEO, will help massively in that effort. Search engines crawl your site to track relevant information that they can match with whatever people are searching for online. Finding the right keywords and integrating these phrases and words strategically into your site, text, images, links, and metadata is key to improving your sight visibility.

Speaker 2:                           02:19                     Submit your website to the three major search engines, Google, Bing, and Yahoo to alert them about your website presence and make sure that your site gets added to a list of sites to be crawled. Verify your site with Google Webmaster tools and submit an XML sitemap for search engine crawlers to keep track of changes to your site, such as new pages being added and deleted. It will go a long way in boosting your search rankings. Being able to secure links from other trustworthy websites and also getting listed on different online directories like Google places, increases the SEO value of your site significantly. The next low cost, but highly targeted promotional tactic you can is pay per click, PPC advertising, also known as sponsored links or sponsored ads. PPC advertising generates hits to your website by having your website appear when people type certain words into a search engine. You get to define in advance key words that you choose as triggers, websites you choose to advertise on and the ad copy to get you the most relevant traffic.

Speaker 2:                           03:20                     Moreover, with paid ads, no clicks equal, no money spent to grow your online presence. It is wise to also invest in content marketing and social media. Content is king when it comes to attracting visitors, establishing your brand in your specific industry and encouraging social sharing. You must have a content marketing strategy for creating and promoting onsite blogs, press releases, photo, news updates, video content, and more to your target audience. Taking full advantage of the organic marketing aspect of social media means you get to easily build a community of loyal followers without investing major resources into global marketing campaigns. Choose the right social platforms for your brand and come up with an effective content schedule and interact with your community members regularly to keep them engaged. Do add social networking widgets such as the share, Tweet this, and Like button to your website so that visitors can easily share your content.

Speaker 2:                           04:17                     New brands should not let go of the opportunity to expand their reach through paid campaigns on social networks such as Facebook advertising and Twitter ads. You have the advantage of setting your own budget and targeting your ads specifically based on demographics, interests, and so much more. Finally, if you want to convert prospects into clients and encourage customer loyalty for your company or product then email marketing is definitely something you should consider. You need to grow a solid database of contacts that you can then email to share company news, promote events, provide a product, updates and discounts with. How about creating an email newsletter for your business. These are just some of the ways to promote and position your business for the future, but you need to develop a strategic marketing plan before getting started. Consider outsourcing certain marketing tasks and handling core business tasks internally in order to develop an online business that you’re proud of.

Speaker 2:                           05:10                     Work out the rest of the details along the way. Well, that brings to a close the final podcast of building an online business series on the net. Do tune in next week as Lisa Maire from DirectiveGroup guests hosts again, she will be talking with you about how to increase your website’s conversion rate. Now that you have invested all this time into creating and promoting the perfect site of your business, Lisa will go over some things you can do to help get site visitors to convert to customers. You can listen online, but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically. We will also take comments since we’re just starting with podcasts and if you have any suggestions on future shows or questions on things we cover in future shows, please complete the form below. Until next time, here’s to wishing you all the best with your website endeavors. Thanks for listening and take care.

Speaker 1:                           06:12                     Thank you for listening to the latest edition of Lunarpages podcast, On the Net. Remember, it’s all about your online presence. If you like what you heard, please share our podcast and join us next week as we

Speaker 2:                           06:25                     take on another need to know topic around doing business in the digital era.


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