Tag Archives: wordpress

wordpress seo

Top WordPress SEO Tips To Stay Ahead Of The Competition In 2017

What is the point of having a beautifully designed WordPress website without any traffic? It is possible to skyrocket traffic on your site and dominate your competition through search engine optimization. If you believe that “SEO is dead,” then you may have already lost the SERPs game. With the Google Panda update, Google may have brought down the hammer on black-hat methods and loopholes but white-hate SEO practices are still encouraged. The SEO landscape is constantly evolving and the goalposts may have changed but it certainly is not dead. Organic search is alive and well. Knowing what notable search engines like Google, Yahoo and Bing care more about can help your business take unique approaches to ensure a perfect search-engine optimized website that is focused on; clean code, keywords, alt tags, XML sitemaps, links, good content and more. If you’re running a WordPress-based site, you do not have to scratch your head anymore about what to do from an SEO standpoint. In this post we are going to share the top trends in WordPress SEO to help improve your visibility in search engines page results for a winning play in 2017.

WordPress Search Engine Optimization Trends In 2017

Avoid cutting corners and taking back alleys for better and faster ranking. Also remember that search engine optimization is more than a plugin; it is a continuous process. So, even though you can use popular WordPress SEO plugins like, WordPress SEO by Yoast Plugin or All-In-One SEO Pack to get the work done, you also need to put in effort to analyze and improve the optimization of your WordPress site. The aim of all SEO strategies is to deliver a high-quality web experience with interesting and relevant content. Here are some of the SEO trends that you can use to come out on top in the New Year.

SEO HTTPS For WordPress

From 2017, Google has made HTTPS mandatory for all websites, including WordPress powered websites. Because of the aggressive push from Google in the direction of secured websites, it may be more work for website developers but it will ensure better security for users. If you are building a new WordPress site in 2017, you should implement HTTPS for your WordPress site before launching because switching from HTTP to secure versions or HTTPS is not easy.

Setup Pretty Permalinks

Permalinks are the unique addresses of your website pages, blog posts, images, etc. For SEO purposes, your permalink structure should be readable so that crawlers can easily access your website’s content. By default, WordPress creates permalinks (URL structure) that are not efficiently set up for SEO. It currently inserts the day and name into the URL by default, which makes it seem dated to Google. There is a need to adjust the URL to post name manually to maximize the potential of your website for SEO. Google prefers URLs that contain your title and or keywords in the post, and shorter URLs fare better. Although (Post Name) is an ideal option, some prefer using (Category Name) though there may be issues with optimization of contents of categories in the latter case. The “Post name” permalink setting is both clean and you can reap the benefit of using the title or your keyword in the URL If you are changing the permalink structure after your posts go live, all your previous links will be useless so make sure to redirect previous URLs to the new permalink by editing the .htaccess file or through a third party plugin like Change Permalink Helper.

Links Help

Search engines rank authoritative domains higher and the best way of building this authority is through quality organic links. This will remain highly important through 2017 and you must work hard on building your links strategy.

· Canonical URL

Canonical links are important in building smart link hierarchy for search engines indexing the same content that is available under different URLs.

· Affiliate Links

Affiliate links help track a commission or referral of product/services or signup between websites. Since Google generally frowns upon affiliate links, they should always be nofollow. Nofollow links do not give your website any link juice, but can still generate natural traffic. Use a WordPress affiliate plugin such as Pretty Links to track your affiliate links and make sure they are nofollow.

· Interlinks

Work on adding more internal links between one page of blog post, or even a product page to another on the same site. This will ensure that you keep the users within your site for longer thus spreading link juice throughout your site. It helps to establish hierarchy of information and structure within your site. Moreover the Google spiders should have a clear way to reach the internal links so make sure to reline all possible related pages.

· High Domain Authority External Links

Work on adding some external links to high domain authority sites within your content to improve your WordPress SEO. This helps Google know that you are linking to an external high quality content to provide users with additional information. You can make the link open in a new tab or window so that people can come back and browse your site later on if needed.

Evergreen Quality Content

Even in 2017, content will still be king. Search engines and users love high-quality content and longer-form content. To be able to rank high on the search engine pages, you need to ensure that your top articles are detailed and contain the right keywords, including long-tail keyword variations. Check out Neil Patel’s article on how long-form content can boost your SERPs. But there is a place for short posts like reviews and other brief articles too, as long as the content is well-researched and appealing. It is hard to overestimate the importance of evergreen content for the website SEO as it stays relevant for a longer period of time and keeps delivering new traffic and social shares. WordPress offers plenty of resources to help improve your content and make it more optimized for the search engines, such as the Readability option of the Yoast SEO plugin.

Website Speed

Website speed is hugely important when it comes to WordPress SEO. Page speed matters to visitors and search engines alike. Website owners have less than 5 seconds to engage visitors before they abandon the site and over 74% of users accessing the mobile site will click out if it takes longer than 5 seconds to load. The best way to fix this is by using a fast such as Lunarpages, implementing a Content Delivery Network like MaxCDN or Photon option from Jetpack , and optimizing your site to boost page speed accordingly. For example, by using cache plugins for a WordPress powered site, such as W3 Total Cache or WP Super Cache.

WordPress- The Only Way Up

SEO trends keep growing quickly but you do not have to spread your resources for everything all at once. Just keep up with the current trends, and filter out the rest to build your SEO strategy slowly. Follow simple steps like embracing Google Analytics for tracking your performance, changing the default media settings, focusing on updating and enhancing the quality of your content to make your WordPress site rank high in search engines.

Most web hosts offer some form of optimized or managed WordPress services with site-friendly features, including automatic data backups, page caching, and automatic CMS updates. You can get online support 24/7/365 via the Lunarpages Help Desk or check out our WordPress tutorial guide for beginners.

WordPress Design Trends

WordPress Design Trends For 2017

WordPress is an incredible Content Management System for website content creation and design, cornering over 59% of the market share. WordPress-based websites are more dynamic with built-in blogging features, news feeds, sliders, ability to re-design ‘on the fly’ and easy interactive social media integration. Design choices are a vital part of every web development project and your layout is just as important as elegant code, so be sure to have an outstanding WordPress web design expert to maximize returns on your investments. In 2016, new web trends such as hamburger menus and one-page themes relegated old styles such as sidebars and sliders to obscurity. While some of the most popular WordPress design trends of last year will still influence web fashion in 2017—including mobile-friendly designs, vertical split screen, custom illustrations, extraordinary navigation, bold typography and more—it is time to embrace the latest design trends too. WordPress is only getting better with fantastic new features and improvements. Following some simple design rules can turbo-charge the overall design sensibility of your WordPress website in 2017 to make your website discernible from the competition.

Get To Know Current Design Trends

Research and analyze major design trends to stay current and create visual engagement. There is the effective motion design technique of parallax scrolling for added depth and infinite scrolling which have become popular because of the scroll-heavy design trend in favor at the moment. Instead of flipping from page to page, readers can scroll through the site, reducing the number of clicks needed for the user to get the information they need. Parallax creates visual interest in the page design. Another trend that is gaining popularity is material design, which is an effort by Google focused on a mobile-first approach. The idea is to provide a seamless design experience across platforms, products and services. Then there is the card-based design which emphasizes the eye-catching visual display of condensed information to draw in readers.

Importance Of Stylized Fonts

The days of limited fonts are thankfully gone and improved browser support for web fonts means that the focus is firmly on fonts, font sizes and font styles. The ideal stylized fonts and font sizes should draw attention to the content itself and it should suit the overall design of your site. No more safe and boring Comic Sans, Times New Roman and Georgia. Designers are flexing those design muscles to find the perfect font that will make the text in your site more interesting. The way we view text on the web is changing with easily accessible web fonts from Google Fonts, FontArk or Typekit. The coming year will be about making a strong statement with dramatic fonts such as Matthew Butterick’s Typography for Lawyers.

Mobile Usability

Mobile is the future, with more people already using mobile devices to browse the web than desktop devices makes mobile optimization no longer optional, but rather required. Even Google just announced testing of mobile-first websites in November 2016. Google algorithms will soon be indexing content primarily using the mobile version of a site to rank pages. So having a responsive site design is of utmost importance. Check to see if your WordPress site passes the test using Google’s mobile-friendly tool. Mobile-first WordPress themes that are fully responsive and optimized for all mobile devices will be popular in 2017.

Vibrant Hand-drawn Iconography and Illustrations

Icon trends this year will directly impact web design especially WordPress design trends. So, put your sketching skills to use in website design framework—from the site’s background to hand-drawn icons or other web design elements. Vibrant and bold illustrations can be really effective as contrast against clean and simple typography. How about adding a touch of whimsy to your otherwise formal site with illustrated outline icons? Designers also prefer using hand-drawn illustration for Call to Action pointers such as ‘Contact Us’ as a contrasting visual lead-on to increase conversions. This style works seamlessly with almost any design.

Video Headers

WordPress recently introduced Twenty Seventeen in 4.7 or “Vaughan,” as the first default theme for business websites. This new theme has four customizable panels on the front page for displaying content, custom logo upload and extends the Custom Header feature to introduce core support for video headers. Video headers are decorative header images with motion. They play automatically and loop by default. Video headers and video backgrounds have been around in the web design industry but it was rarely seen on WordPress themes. But WordPress developers are now looking to adopt this new WordPress design trends to attract the attention of visitors. Locally hosted mp4 and mov files, as well as YouTube videos, can be used for video headers by default, but it is possible to create custom video handlers for additional sources as well. 2017 will see more WordPress themes with video headers for an enhanced visual experience.

Multipurpose WordPress Themes

Multipurpose themes are going to get even more popular among WordPress users and developers in 2017. Multipurpose themes are extremely customizable and offer more freedom for users to build a more personalized theme for their websites no matter what type of brand, company, organization or cause it may be. WordPress theme frameworks, such as Genesis are set to become trendy. Check out some of the most popular multipurpose WordPress themes including Uncode, Impreze, Brooklyn, Kallyas or Kalium for unparalleled ease of use, flexibility and robust creative power.

What Else?

Designers continue to develop visually captivating and bold styles to convey the brand message, while improving ease of use for the visitor. These are just a few of the WordPress design trends that can help you build a modern and trendy personal or business website also there are may web builders available as plugins for WordPress such as Beaver Builder and Page Builder by SiteOrigin. If you think that there are other WordPress design trends or web design techniques that should have been mentioned in this post, please Tweet your reflections with us using @Lunarpages