What is the point of having a beautifully designed WordPress website without any traffic? It is possible to skyrocket traffic on your site and dominate your competition through search engine optimization. If you believe that “SEO is dead,” then you may have already lost the SERPs game. With the Google Panda update, Google may have brought down the hammer on black-hat methods and loopholes but white-hate SEO practices are still encouraged. The SEO landscape is constantly evolving and the goalposts may have changed but it certainly is not dead. Organic search is alive and well. Knowing what notable search engines like Google, Yahoo and Bing care more about can help your business take unique approaches to ensure a perfect search-engine optimized website that is focused on; clean code, keywords, alt tags, XML sitemaps, links, good content and more. If you’re running a WordPress-based site, you do not have to scratch your head anymore about what to do from an SEO standpoint. In this post we are going to share the top trends in WordPress SEO to help improve your visibility in search engines page results for a winning play in 2018.
WordPress Search Engine Optimization Trends In 2018
Avoid cutting corners and taking back alleys for better and faster ranking. Also remember that search engine optimization is more than a plugin; it is a continuous process. So, even though you can use popular WordPress SEO plugins like, WordPress SEO by Yoast Plugin or All-In-One SEO Pack to get the work done, you also need to put in effort to analyze and improve the optimization of your WordPress site. The aim of all SEO strategies is to deliver a high-quality web experience with interesting and relevant content. Here are some of the SEO trends that you can use to come out on top in the New Year.
SEO HTTPS For WordPress
From 2017, Google has made HTTPS mandatory for all websites, including WordPress powered websites. Because of the aggressive push from Google in the direction of secured websites, it may be more work for website developers but it will ensure better security for users. If you are building a new WordPress site in 2018, you should implement HTTPS for your WordPress site before launching because switching from HTTP to secure versions or HTTPS is not easy.
Setup Pretty Permalinks
Permalinks are the unique addresses of your website pages, blog posts, images, etc. For SEO purposes, your permalink structure should be readable so that crawlers can easily access your website’s content. By default, WordPress creates permalinks (URL structure) that are not efficiently set up for SEO. It currently inserts the day and name into the URL by default, which makes it seem dated to Google. There is a need to adjust the URL to post name manually to maximize the potential of your website for SEO. Google prefers URLs that contain your title and or keywords in the post, and shorter URLs fare better. Although (Post Name) is an ideal option, some prefer using (Category Name) though there may be issues with optimization of contents of categories in the latter case. The “Post name” permalink setting is both clean and you can reap the benefit of using the title or your keyword in the URL If you are changing the permalink structure after your posts go live, all your previous links will be useless so make sure to redirect previous URLs to the new permalink by editing the .htaccess file or through a third party plugin like Change Permalink Helper.
Search engines rank authoritative domains higher and the best way of building this authority is through quality organic links. This will remain highly important through 2018 and you must work hard on building your links strategy.
Canonical links are important in building smart link hierarchy for search engines indexing the same content that is available under different URLs.
Affiliate links help track a commission or referral of product/services or signup between websites. Since Google generally frowns upon affiliate links, they should always be nofollow. Nofollow links do not give your website any link juice, but can still generate natural traffic. Use a WordPress affiliate plugin such as Pretty Links to track your affiliate links and make sure they are nofollow.
Work on adding more internal links between one page of blog post, or even a product page to another on the same site. This will ensure that you keep the users within your site for longer thus spreading link juice throughout your site. It helps to establish hierarchy of information and structure within your site. Moreover the Google spiders should have a clear way to reach the internal links so make sure to reline all possible related pages.
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High Domain Authority External Links
Work on adding some external links to high domain authority sites within your content to improve your WordPress SEO. This helps Google know that you are linking to an external high quality content to provide users with additional information. You can make the link open in a new tab or window so that people can come back and browse your site later on if needed.
Evergreen Quality Content
Even in 2018, content will still be king. Search engines and users love high-quality content and longer-form content. To be able to rank high on the search engine pages, you need to ensure that your top articles are detailed and contain the right keywords, including long-tail keyword variations. Check out Neil Patel’s article on how long-form content can boost your SERPs. But there is a place for short posts like reviews and other brief articles too, as long as the content is well-researched and appealing. It is hard to overestimate the importance of evergreen content for the website SEO as it stays relevant for a longer period of time and keeps delivering new traffic and social shares. WordPress offers plenty of resources to help improve your content and make it more optimized for the search engines, such as the Readability option of the Yoast SEO plugin.
Website speed is hugely important when it comes to WordPress SEO. Page speed matters to visitors and search engines alike. Website owners have less than 5 seconds to engage visitors before they abandon the site and over 74% of users accessing the mobile site will click out if it takes longer than 5 seconds to load. The best way to fix this is by using a fast such as Lunarpages, implementing a Content Delivery Network like MaxCDN or Photon option from Jetpack , and optimizing your site to boost page speed accordingly. For example, by using cache plugins for a WordPress powered site, such as W3 Total Cache or WP Super Cache.
WordPress- The Only Way Up
SEO trends keep growing quickly but you do not have to spread your resources for everything all at once. Just keep up with the current trends, and filter out the rest to build your SEO strategy slowly. Follow simple steps like embracing Google Analytics for tracking your performance, changing the default media settings, focusing on updating and enhancing the quality of your content to make your WordPress site rank high in search engines.
Most web hosts offer some form of optimized or managed WordPress services with site-friendly features, including automatic data backups, page caching, and automatic CMS updates. You can get online support 24/7/365 via the Lunarpages Help Desk or check out our WordPress tutorial guide for beginners.