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01-27-2016

What Does Website Hosting Have To Do With SEO Success?

Performance Optimization, Web Hosting

Everyone wants to improve keyword ranking for their website and business.  Whether large or small, being above the fold – or at least on page one – is coveted by businesses of all sizes.  Typically, businesses consider tactics such as content marketing, link earning, and social media to help them achieve their SEO goals.

It is true that these marketing tactics are important; however, in the chase for great results, many companies often overlook the architecture and technical aspects of a website as a tool for attaining high rankings and improving relevant traffic to the website.

Did you know the type, quality, and reliability of your website impacts your visibility on Google? Not to mention that where the website is hosted and the quality of the servers you site resides on s to your search ranking success. That’s why it is essential for webmasters to integrate technical and non-technical aspects such as website design, on-site and on-page technical optimization, link building, content creation, and more for organic search success.
The choice of a web hosting provider, your web hosting plan and the server your site runs on further impacts SEO strategies. Get to know how your web hosting plan defines your SEO success.

1. Website Page Loading Speed

Your customers and web visitors expect your web pages to load fast (2 seconds or less).  If they take longer than that, consumers are quick to navigate to another site or abandon their purchase. Not only does a slow load time impact consumer satisfaction, but Google also positions sites with slow page load times lower in search rankings.
The speed of your site is dependent on a number of factors; one of the most crucial among them is the hosting provider. You definitely want to avoid unreliable web hosts with poor performing servers and out of date hardware and software, as this will definitely slow your site down. Or even worse, render your website unusable if the entire website crashes often.
The way you’ve designed your site, image size, JavaScript and lack of compression are just a few additional things that can drastically affect your site speed. Run your site through various speed checkers and also use Google Developer Tools, as this will not only tell you the speed of your page loading times, but these tools will give tips on how to improve the overall site speed.

2. Website Security

Websites hosted on servers that are not adequately protected from attacks will suffer in search engine rankings. There are ‘spiders’ crawling on the lookout for unsecure servers and if they find any malicious script at your site or bad links pointing to your website pages, your rankings may suffer.
Google has also added HTTPS as a ranking factor in order to promote the implementation of SSL certificates on websites so as to improve users’ safety. A good web hosting provider can assist you in getting a SSL certificate to assure Google and visitors of the security of your website.  

3. Technical Issues

Technical issues with web hosting providers or your server that result in website downtime can impact your search results. Google continuously accesses your site to identify new content for indexing, and if it finds the site unavailable or struggling to load, then it may decrease your ranking. Google wants to offer the best user experience possible, so it will rate other sites with no loading issues as better and more reliable website than your site.

What Can You Do About It?
Choosing a reliable and proven web hosting provider is the foundation for any online business or any business that has a significant requirement for an online presence.  Look at the plans offered by your provider. Basic plans may be the right fit for starters with less traffic but when your brand starts expanding its presence on the web, you will need to be prepared for large number of visitors. Choose a web host with scalability and an impeccable reputation for a stable foundation on which to streamline your web site and online marketing efforts.  

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