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09-25-2018

Ep. 23 – White Hat Strategies

Podcast

White Hat Strategies

White hat SEO takes a lot of effort.  Here are some white hat link building strategies for growing businesses.

 

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Host 1:                                      00:00                       Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                      00:31                       Hello everyone.  Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  Your business needs to be visible to search engines to direct organic traffic to your site. While SEO has evolved over the years, link building remains an important part of Search Engine Optimization. For that you need to work with authoritative websites, with a relevant audience to link to your own site. But let’s be honest, not all web links are the same. Google has devalued low quality and spammy link building in its Penguin and Panda algorithms but generating natural, quality backlinks to make your domain a trustworthy and authoritative source of information still remains a primary consideration in its current ranking algorithm.

Host 2:                                      01:33                       Online marketers know that white-hat SEO takes a lot of effort and there are no shortcuts to building natural links. During today’s podcast episode we will review different white-hat link building strategies.  Let’s get started.  Before you start your link building campaign, be sure you’re going into it with the right mindset. Link building should satisfy the needs of your target audience.  You want links on your site that your target audience will find valuable. You can avoid traps and black-hat strategies if you start with a white-hat link building mentality.  With the new Google algorithms in place simply broadcasting backlinks from different resources and channels online will not do. Sites that value the likes and dislikes of their target audience and provides content according to their needs are most likely to be rewarded by Google in rankings. Putting in a little effort in market research and assessing audience desires will help meet user intent better.

Host 2:                                      02:28                       Once you know what your target audiences is looking for in their search queries, you can focus on creating linkable assets, be it content, images, resources, etc, for your website keeping your audience in mind. Starting a blog on your site makes it easy to adopt backlinks and interlinks in the content, which will boost site rankings in search. If your content is data rich and well supported by facts then it will be worthy of citation too. You can use entertaining articles, satirical material, expert interviews, or marketing promotions related to a cause, to get more social votes and natural links. Even utilitarian content or downloadable tools like calculators, widgets and apps that provide comprehensive solutions to a problem can be great white-hat link building strategies.  Next, we suggest that you build up your online network.  For natural, white-hat link building, marketers have to grow a community of users online that reciprocates links and engages with your content. Nurture relationships with industry influencers, journalists and editors so that your content reaches them and you get valuable backlinks from them.

Host 2:                                      03:35                       You can get natural links by creating well-researched articles, whitepapers and ebooks to gain more credence as an expert in your industry. Make sure to leverage the relationship with your partners, suppliers, and distributors via their own blog or websites to solicit for links to your site. Did you know that social media is a great link building tool?  Social media platforms can help you promote your original content to more new people and a wider audience generating more engagement, social votes, and natural links. Social media channels are all about growing relationships with your audience so that they become your brand advocates. Leverage social channels by creating contests, giveaways, special offers and promotions so that you reach out to more people. To encourage white-hat link building through social media, you have to concentrate on providing content that is less self-promotional and more appealing to the users.  Valuable image.

Host 2:                                      04:29                       backed articles, SlideShares, videos and the like are more likely to be shared by users and talked about on social channels—generating plenty of natural links.  Lastly, let’s consider publishing your content externally to help with white-hat link building. Focus on publishing your content not just through your own websites and social channels, but also through external publishing channels such as press releases, business listing, content hubs, infographic submission sites, RSS directors and authoritative guest posts. There are many link building tools that can help you in your efforts such as SEMRush, Buzzstream, or Moz. Search engines optimize their search algorithms to benefit the digital community so that they can provide more relevant search results to the users. Digital marketers must focus on acquiring natural, ethical links that provide value as part of a sustainable search strategy for your business. We’re out of time for today.  I hope this information has given you a few things to think about.  Thank you for listening to the latest edition of Lunarpages podcast On the Net. Remember, it’s all about your online presence. If you like what you heard, please share our podcast. Join us next week as we take on another need to know topic around doing business in the digital era.

Host 1:                                      05:52                       Thank you for listening to the latest edition of Lunarpages podcast On The Net. Remember, it’s all about your online presence. If you like what you heard, please share a podcast. Join us next week as we take on another

Host 1:                                      06:06                       need to know topic around doing business in the digital era.

 

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