There is no substitute for an online presence when it comes to building credibility for your business; after all, a website and your social platforms work for you 24 hours a day, 7days a week and reach a global audience. Today’s consumers prefer to get information about a business online, so a robust, informative website and a highly engaging presence on social media are vital for early engagement with consumers.
Your Website is the Face of Your Business
Your potential customers are nearly 60% of the way through the purchase process before they ever engage with sales. They see your website long before they see the face of one of your employees; therefore, a reliable website with minimal downtime, quick load time, and rich content needs as much of your attention as employee development.
A website can be as simple as few web pages for your business with simple text, contact form and stock photos or a sophisticated, comprehensive, multimedia marketing and sales site. Generally it describes your business and what you want to offer; maybe you will even sell your products and services from the website. Regardless of whether you go with a simple or complex format, a well-designed, responsive website with valuable content can help you win and retain customers, while generating much-needed additional revenue, especially for online retail sites.
If your business does not have a website or it has one that looks shoddy, it can leave an equally bad impression on people. You can build your own website to save a little money but the DIY option of creating your own website, getting email addresses, even setting up online shopping and payment facilities may cost your business dearly, especially if the end result is not up to par.
Promote Your Business through Social Media
For businesses in all industries, it is essential to use a website, as well as social media, as a means of communication, promotion and revenue. With over a billion people using Facebook, Twitter, LinkedIn, Google+ and other social platforms, no business can afford to turn their backs on such a huge base of potential customers. But it is not enough to just build a website and set up social media profiles for your business. Each social media network has different features that appeal to its unique audience of users. For example:
Facebook- you can reach a massive global audience with different content types.
Twitter- post frequent updates or content that is newsworthy.
Google+ – can be used to build your profile, especially if you have a physical location and want to appear in local search results.
YouTube- is best for posting product demos, testimonials or for adding a human face to your brand.
LinkedIn- is useful to market to professionals by industry, especially if you are in the B2B space.
Foursquare- use if you have a brick-and-mortar location to list. If your business name is not already in their system, opt to create a new location.
The first step in launching a website and social media platforms is to secure your brand name, or some variation of it, for your company URL and across all of the social networks. Then you can concentrate on marketing to relevant audiences for your brand, with sustained meaningful content.
Use the popularity of social media to spread the word about your company and to drive visitors to your website. You can even use both as a promotional tool to offer coupons and discounts to followers once you launch. And perhaps most important, be sure to keep these digital assets up-to-date with relevant, interesting content about your business and industry as well.